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Monday, January 26, 2015

Using AdWords to Max Out Dropbox Referral Bonus

Dropbox is an excellent cloud storage service and it is available on all popular platforms. The catch is that new users only receive 2 GB of storage. Compared to other cloud services, this is low side for storage. The positive side is that Dropbox pays users with bonus space to perform certain activities such as reading the Get Started Guide, using the app to upload photos, and linking to Mailbox and social media accounts. After performing those activities and receiving 1GB after OnCloud was purchased by Dropbox I had 7.88 GB of space. Not bad, but I needed a bit more room for growth. My remaining untapped bonus area was referrals. For every friend that is referred and installs the app you will receive 500 MB in additional space up to 16 GB. To max out at 16 GB you need 32 friends who A) are not users of Dropbox and B) will sign up and install the desktop app. I'd likely need many more than 32 friends to achieve this goal. What to do....
AdWords Ad Keywords for Dropbox Referrals
AdWords Ad Keywords for Dropbox Referrals 

I found a Life Hacker article Use Google Adwords to Quickly Max Out Your Dropbox Referrals from 2011 and I was curious if it still applied in 2015. Using the instructions from the Life Hacker article I decided to try to replicate the results. I opened a Google AdWords account and set the keywords up similar to those in the article.

As in the article, I maxed out the Cost-Per-Click (CPC) at $0.05 which maximize the number of ads over the day without quickly killing the daily budget. I did deviate and set the max daily budget to $13.00 instead of $20.00 as used in the article. 

 Same as in the article, the keyword that drew the most impressions and clicks was "Dropbox".  
AdWords Dropbox Campaign
AdWords Dropbox Campaign


To achieve the same results of having 32 people sign up for Dropbox, I needed 4.7 times the number of clicks but only half of the impressions. The Click-Through-Rate (CTR) was higher than in the article and that resulted in a 4 times greater cost compared to 2011. 

Dropbox Referral Results
Dropbox Referral Results
Out of 1,029 add clicks I had 77 first time users sign up for Dropbox accounts with only 37 of the 77 users installing the client. To max out the referral bonus space, it only required 32 users to install the client so the campaign brought in 5 additional users without a bonus. The proof, with email addresses hidden, shows that referrals using the link in the ad were received. 

Replicating the Google AdWords campaign was successful but it did cost 4 times more than in 2011. The goal of 32 signups with desktop installation was achieved in 2.5 days. Dropbox does have more subscribers than in 2011 and my theory is that it took more to reach people who do not currently use Dropbox and are not tied to a different cloud storage service. Each user that signs up using the referral link also receives a 500 MB bonus so their accounts all started out at 2.5 GB instead of 2.0 GB. If you are willing to pay $40 for 16GB of Dropbox storage then this avenue may be for you. I now have plenty of space on Dropbox and I don't need to pay $99 a year for 1 terabyte of Dropbox space which is much more than I require.

If you try this out for yourself, leave a comment and let us know how it worked for you.

6 comments:

  1. Thanks for your informative article on digital marketing. Your post is totally awesome and it gives clear idea about the future of social media and digital marketing. SEO Training in Chennai | SEO Course in Chennai

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    Replies
    1. Thank you for the comments. This method isn't without its risks Privacy side effect when using AdWords and Dropbox. http://blog.bluedaylabs.com/2015/03/privacy-side-effect-when-using-adwords.html?m=1

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  2. Informative post. I learned lot of new informations. Thanks for sharing.

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  3. Good post. Happy to visit your blog. Thanks for sharing.

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  4. WOW! Finally I have gotten this article. It's really very informative and helpful. You have written with proper budget example. Are you still applying in 2016? I think you are professionaladwords expert
    . Next time I will contact you for my project.

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